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Grazia Recommends
The brand is a media partner of the 28th Dostoevsky Festival of Theater Arts.
29 october 2024
Personnel Appointments at Independent Media
Vladimir Bugaev has been appointed Director of Video Content Production at Independent Media.
29 october 2024
Independent Media is the Exclusive Media Partner of NRF – Start of a Career
The event, designed to help young people take their first steps in a profession, will be held on November 12 at the KARO 11 October Movie Theater.
29 october 2024
The VOICE Announced New Collaboration
The brand joined the STARS COFFEE chain and OMODA cars to launch a large-scale project devoted to fashion, beauty and style.
29 october 2024
A New Issue of The Rules of Life: The Loudest Voice
The release examines Russian cinema from all sides and features Fyodor Bondarchuk on the cover.
29 october 2024
IM is Media Partner of TEFI Region
The finals of the 23rd national television competition will be held November 18-21 in Tula.
21 october 2024
Events
Independent Media Ecosystem
Online resources
IM is one of the largest content holdings in the country in terms of digital audience coverage. All IM sites have unique content; they operate on a single technological platform and have high advertising visibility indicators along with reliable fraud protection.
Social networks and instant messengers
IM brands have strong communities in all social networks, instant messengers and Telegram. Each segment has its own content grid, rubricator, wide range of editorial and advertising formats, multiple mechanisms for interacting with the audiences, and high degree of user involvement.
Glossy magazines
IM’s glossy portfolio is the largest on the market. It currently produces eight brands that cover almost the entire range of any modern reader’s lifestyle interests. The highest level of journalism and visuals, inspiration and motivation, technological add-ons and current trends are the principles with which the best glossy magazines in the country are created.
Events
The IM event team is the strongest on the market. High-profile awards, high society receptions, business conferences, client events, gala dinners, business clubs, celebrity parties, large-scale festivals, lectures and public talks are just a small part of the many formats IM brands employ.
Special projects
Each client of the holding has unique business objectives – and IM takes them on as its own. For each advertiser, the IM creative bureau finds the best solutions, creates unique opportunities for effective interaction with the audience of its brands, increases image metrics, and ensures a high level of conversion.
Videos and podcasts
Video and audio content is a top priority for IM and the holding is investing heavily in its development. Not only does it present a creative outlet, but it is also one more way to interact with the audience. IM platforms have it all: original talk shows, celebrity interviews, video life hacks, live broadcasts from their own events and fashion shows, and much more. An original content network, a wide variety of formats and a developed distribution system form the basis of the successful development of IM’s video and audio content.
White Label content
IM also offers clients ready-made solutions. Drawing on its team’s 30-years of experience and the holding’s more than 200 awards for the best market cases and content, IM’s White Label solutions free clients from the need to invest in the independent creation of content, technology and infrastructure.