Novy Ochag (New Hearth) is a brand that has continued and reimagined the Domashny Ochag philosophy. It is new because women today face new challenges and new tasks every day, and every day we learn to solve them in new ways. Novy Ochag is media in which a woman feels supported, finds inspiration for various aspects of her life and receives professional recommendations from the brand’s experts and journalists.

Site
Covers all sectors of a modern woman's life
Brand News
Special Issue of Novy Ochag: Happiness is Never Far Away
In this issue, the editors looked at happiness from all sides.
21 november 2023
Novy Ochag Sets Another Record
The site’s digital audience crossed the 13 million mark in October.
13 november 2023
Local Geniuses: Traveling around Russia with Novy Ochag
The brand won the VKontakte competition and launched a video project dedicated to Russia’s «new» guides.
7 november 2023
Novy Ochag in Fall: It’s Time to Cook!
This feel-good issue will help you stock up on vitamins, healthy choices, and a summer mood.
2 october 2023