Novy Ochag (New Hearth) is a brand that has continued and reimagined the Domashny Ochag philosophy. It is new because women today face new challenges and new tasks every day, and every day we learn to solve them in new ways. Novy Ochag is media in which a woman feels supported, finds inspiration for various aspects of her life and receives professional recommendations from the brand’s experts and journalists.

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Covers all sectors of a modern woman's life
Brand News
New Territories: Independent Media Expertise at Russian Creative Week–Far East
IM CEO Natalia Vesnina and Novy Ochag Deputy Editor-in-Chief Maria Kostryukova spoke at the event.
30 may 2023
Staffing Changes at Independent Media
Maria Kolmakova named managing director of Novy Ochag.
22 may 2023
Independent Media to Help Choose the Apostles of Media
Novy Ochag Chief Editor Natalia Rodikova and Men Today Chief Editor Anton Ivanov will serve on the jury of the authoritative award.
11 april 2023
Novy Ochag in Spring: Love
The cover was created in collaboration with Katya Bermant, artist and founder of the Children’s Hearts charitable foundation.
21 march 2023