Novy Ochag (New Hearth) is a brand that has continued and reimagined the Domashny Ochag philosophy. It is new because women today face new challenges and new tasks every day, and every day we learn to solve them in new ways. Novy Ochag is media in which a woman feels supported, finds inspiration for various aspects of her life and receives professional recommendations from the brand’s experts and journalists.

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Covers all sectors of a modern woman's life
Brand News
Novy Ochag had a Beautiful Summer
Friends of the brand – bloggers and influencers – gathered for the traditional brunch.
16 september 2024
«Girl, tell me your number»: Novy Ochag Champions Safe Media Space for Childrens
As part of the Moscow Media Festival at VDNKh, the brand will hold an original panel discussion devoted to the rules of behavior for children on the Internet.
26 august 2024
Five Independent Media Brands among Top 10 Most Cited Media Outlets in Russia
According to Medialogia, the top brands are The VOICE, Men Today, Novy Ochag, TechInsider, and The Rules of Life.
19 august 2024
Novy Ochag Developed Cybersecurity Rules for Children
Independent Media held an open panel discussion as part of the Territory of the Future: Moscow 2030 forum and festival.
19 august 2024