Novy Ochag (New Hearth) is a brand that has continued and reimagined the Domashny Ochag philosophy. It is new because women today face new challenges and new tasks every day, and every day we learn to solve them in new ways. Novy Ochag is media in which a woman feels supported, finds inspiration for various aspects of her life and receives professional recommendations from the brand’s experts and journalists.

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Covers all sectors of a modern woman's life
Brand News
Winter in NTF Format: Novy Ochag in Looky
Participants of the social network’s contest will receive NTF accessories and designer plates by artist Elena Skvortsova.
15 january 2023
Novy Ochag – Winter: The Season of Happiness
Remembering the winter of our childhood along with Erik Bulatov, Denis Dragunsky, Nikolai Drozdov and other iconic heroes.
28 december 2022
#derzhimsyazalapki: Novy Ochag Flashmob
More than 1,000 people have already posted photos in support of the new issue.
21 november 2022
Novy Ochag among Top 3 Most Cited Magazines Russia
Brand placed 2nd for two straight months in Medialogia’s ranking of social media hyperlinks.
17 november 2022