Novy Ochag (New Hearth) is a brand that has continued and reimagined the Domashny Ochag philosophy. It is new because women today face new challenges and new tasks every day, and every day we learn to solve them in new ways. Novy Ochag is media in which a woman feels supported, finds inspiration for various aspects of her life and receives professional recommendations from the brand’s experts and journalists.

Site
Covers all sectors of a modern woman's life
Brand News
The Italian Connection: Novy Ochag Holds Its Second Themed Brunch
The brand continued a series of events aimed at consolidating experts and bloggers.
24 april 2024
At Least You Have This: Advertising Campaign for Novochag.ru
Campaign to reach more than 50 million people.
26 march 2024
Novy Ochag has more than 500,000 Subscribers on Zen
The channel’s audience surpassed the record half-million mark.
18 march 2024
Fateful March: Spring Issue of Novy Ochug Makes a Splash
A major celebration with workshops, public talks and celebrity performances accompanied the release of the new issue.
18 march 2024