Domashny Ochag: We Have a New Little One!

Starting with the April issue, Domashny Ochag will be released in two formats: the format with which readers are already accustomed as well as a new mini-format.

In the April issue you can find:

  • the path to yourself: achieving harmony of body and soul;
  • learning to forgive;
  • lose weight once and for all;
  • how to accustom a child to responsibility;
  • baking Easter cakes;
  • bringing light to your home’s interior.

A major advertising campaign will provide support for the new mini-format, including ads in the following magazines: Cosmopolitan, Cosmopolitan Shopping, Vkusno i Polezno (Tasty and Wholesome), Gastronom (Gourmet), Formula Rukodelia (Handicraft Formula), Vyshivayu Krestikom (Cross Stitch), Vash Dosug (Your Leisure), OK! and Story; on radio, with 30-second spots running on Pervom Populyarnom Radio (First Popular Radio), Detskom Radio (Children’s Radio) and Radio 7; on television, with 15-second commercials on the Domashny, CTC and TNT channels, as well as on the program Subbotnik on channel Rossia1; and using outdoor advertising, with 350 city-format signs around Moscow.

See also
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