At Least You Have This: Advertising Campaign for Novochag.ru
Campaign to reach more than 50 million people.
Novy Ochag has more than 500,000 Subscribers on Zen
The channel’s audience surpassed the record half-million mark.
Fateful March: Spring Issue of Novy Ochug Makes a Splash
A major celebration with workshops, public talks and celebrity performances accompanied the release of the new issue.
Novy Ochag in Spring: Make a Change
In this issue, the editors suggest you try looking at familiar things in a new way, but also change some things completely.
The VOICE, The Rules of Life, and Novy Ochag among 10 Most Cited Media Brands in Russia
In 2023, Medialogia rated the brands in Second, Sixth, and Seventh Place.
Novy Ochag Holds Thematic Brunches
The brand has launched a new format to bring together relevant experts.
Novy Ochag in Winter: The New Year is Here
The issue hits a festive note throughout.
Special Issue of Novy Ochag: Happiness is Never Far Away
In this issue, the editors looked at happiness from all sides.
Novy Ochag Sets Another Record
The site’s digital audience crossed the 13 million mark in October.
Local Geniuses: Traveling around Russia with Novy Ochag
The brand won the VKontakte competition and launched a video project dedicated to Russia’s «new» guides.
Novy Ochag in Fall: It’s Time to Cook!
This feel-good issue will help you stock up on vitamins, healthy choices, and a summer mood.
Novy Ochag Podcast: Hug Me, Please
Alisa Grebenshchikova was the guest for the first episode.
Charge Your Batteries this Summer: Novy Ochag’s Advertising Campaign
The promotion will reach more than 40 million people.
Novy Ochag in July: Recharge Your Batteries this Summer
In this issue – instructions on how to seize every possible moment of summer.
Independent Media Case Studies: Novy Ochag Thematic Channels
Reaching the widest possible audience by segmenting content on Telegram.
New Territories: Independent Media Expertise at Russian Creative Week–Far East
IM CEO Natalia Vesnina and Novy Ochag Deputy Editor-in-Chief Maria Kostryukova spoke at the event.
Staffing Changes at Independent Media
Maria Kolmakova named managing director of Novy Ochag.
Independent Media to Help Choose the Apostles of Media
Novy Ochag Chief Editor Natalia Rodikova and Men Today Chief Editor Anton Ivanov will serve on the jury of the authoritative award.