The Rules of Life This Fall: How We Change Content, and How Content Changes Us
The fall issue of The Rules of Life was prepared in collaboration with Zen and is devoted to the transformation of content.
How do advances in technology, advertising and PR affect what we read and watch? How are the rules of the game changing? How do bloggers and traditional media – print magazines, radio and television – exist in the same information space? On what are ratings based? Why does something that worked yesterday not work today?
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