Independent Media at NAF

The Sixth Annual National Advertising Forum was held with support from Independent Media at the KARO 11 Oktyabr movie theater in Moscow. The NAF is the largest event where market players can discuss the current and future state of the industry.

Three Independent Media representatives spoke at the Forum on November 11: IM CEO Natalia Vesnina, Director of Digital Products Development Ksenia Alexandrova, and Commercial Director Alla Khechumova.

Ms. Alexandrova moderated the panel discussion titled Content Strategies: The Death of Clickbait and What will Replace It.

Media market players faced huge changes in 2022. Representatives of major companies explained how they altered their overall strategies in response to the changing reality. Guest speakers included Lifehacker and Goryashchey Izby Executive Director Maria Pchelkina, Zen Content Director Rinat Nizamov, VK External Promotion Director Vyacheslav Prokhorov, and others.

Ms. Khechumova took part in the session A New Look at Well-known Advertising Channels. She spoke about the transformation of the advertising landscape and demand in communications, tools for adaptation, and making use of accumulated expertise. Guest speakers included Gazprom Media Sales Director Danil Ryazantsev, European Media Group Sales Director Danil Pershin, Russian Post Head of Direct Marketing Product Development Roman Kobozom, and others. 

Independent Media on Telegram: be the first to know

See also
Olga Bobrova is on the Expert Council of the National Business Communications Award
The Corporate Marketing Director of Independent Media will take part in selecting Russia’s industry leaders.
30 january 2023
Natalia Vesnina on Expert Council of Big Fish Awards
The Results of the Year contest will select the best Russian advertising of 2022.
25 january 2023
Independent Media Presents Special Film Awards
The media holding presented eight awards at the 2022 Patriki Film Festival.
15 january 2023
Andrey Khodorchenkov is on MIXX Jury
The key digital communications competition will select the best cases according to global industry trends.
6 december 2022