New Commercial Structure at Esquire and Robb Report Russia

Ksenia Ponomarenko has been named commercial director of luxury men’s magazines Esquire and Robb Report Russia.

Prior to his appointment, Ms. Ponomarenko worked for six years as the head of the sales department for Robb Report Russia. Before that, she helped relaunch the British concierge club Quintessentially in Russia, was the marketing director for a Russian distributor of European labels and also promoted Russian designers. In 2015, she earned a masters degree in Business Administration from the GEMBA program of the London Business School and Columbia Business School.

“I am glad that Ksenia Ponomarenko, with her many years of diverse sales experience and a unique knowledge of the market, will head the new commercial structure at Esquire and Robb Report Russia,” the magazines’ publisher, Lyudmila Abramenko, said. “I am confident that effective leadership, new ideas, and a multimedia approach will strengthen the positions of our brands and increase their market share,” she added.

See also
Esquire in December: A Dream of the Future
On the cover of the winter issue – Keanu Reeves: the actor spoke about the third sequel to The Matrix that will soon be released in theaters.
21 december 2021
Esquire in November: the Post-Covid Economy and the Business of the Future
The cover features actor Timothee Chalamet, star of the recently released film, Dune.
7 november 2021
Esquire in October: Does Pelevin Exist?
The issue reflects the precepts of Viktor Pelevin and is entirely devoted to distorted reality and fake news.
5 october 2021
Esquire in September: Women as the Mainstay of Modern Russia
For the first time in the magazine’s history, an entire issue is devoted exclusively to women.
31 august 2021