Grazia magazine is the information partner for the “Top-Model Po-Russki” reality show on Muz-TV.
“Top-Model Po-Russki” is a Russian version of the famous show “America’s Next Top Model” with Tyra Banks. The competition puts 17 girls through challenges typical of those faced by professional models. With each test, another contestant is eliminated until only the winner remains.
Grazia commercial spots will air before each showing of the program. In addition, Grazia will conduct the first photoshoot for the contestants and will publish the result in one of its April issues.
The magazine will also invite one of the strongest contenders to participate in the Grazia showing at the 2011 Mercedes-Benz Fashion Week. That prize will be awarded by Grazia editor-in-chief Alyona Peneva.
Grazia will be making other contributions to the program as well — follow events on the Muz-TV channel.