Novy Ochag (New Hearth) is a brand that has continued and reimagined the Domashny Ochag philosophy. It is new because women today face new challenges and new tasks every day, and every day we learn to solve them in new ways. Novy Ochag is media in which a woman feels supported, finds inspiration for various aspects of her life and receives professional recommendations from the brand’s experts and journalists.

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Covers all sectors of a modern woman's life
Brand News
Summer Issue of Novy Ochag: The Body Knows Everything
This is a flip-cover edition featuring blogger and TV host Ida Galich on one of the covers.
28 july 2025
Podcast by Novy Ochag Premieres
The brand released the first episode of the Women’s Time project.
21 july 2025
Novy Ochag Recommends
Media Brand is Media Partner to Final Season of Storm: Island of Magic Water Show at Moscow Aquarium.
19 may 2025
Special Issue of Novy Ochag Devoted to Travel
The release has two covers and contains the best travel projects, unique routes, local fashion brands and culinary features of different Russian regions.
19 may 2025