Novy Ochag (New Hearth) is a brand that has continued and reimagined the Domashny Ochag philosophy. It is new because women today face new challenges and new tasks every day, and every day we learn to solve them in new ways. Novy Ochag is media in which a woman feels supported, finds inspiration for various aspects of her life and receives professional recommendations from the brand’s experts and journalists.

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Brand News
Novy Ochag Hosted 2025 Beauty & Wellness Awards
The award ceremony took place on October 14 at Vorobyovy Hall.
7 november 2025
Presentation of the Autumn Issue of Novy Ochag
The issue, devoted to the exploration of beauty, was presented at the Shalyapin Bar of the Metropol Hotel, offering panoramic views of Moscow’s historic center.
27 october 2025
Novy Ochag Hosts Brunch Presentation
The autumn issue, devoted to the exploration of beauty, was presented at the legendary Savoy restaurant.
27 october 2025
Novy Ochag: The Cult of Beauty
On the cover – actress Marina Alexandrova, who played a leading role in the TV series Moscow Does Not Believe in Tears.
7 october 2025