Effectiveness Session: Results of the First Business Session by Independent Media and E+
Independent Media and E+ held their first joint business session–Effectiveness Session Fashion & Beauty–in the Realweb space on September 30. Representatives of leading fashion and beauty brands and of the largest e-commerce and retail companies gathered for an open dialogue on market trends, global practices and Effie Award-winning business cases, and to discuss the effectiveness of new media formats using the example of Independent Media platforms.
Independent Media CEO Natalia Vesnina and E+ Managing Director Dzhamilya Iskandyarova greeted the guests. In her welcoming speech, Ms. Vesnina emphasized the goal of making such business sessions a new platform for professional networking among top experts from various industries.
Fashion Consulting Group co-founder and CEO Anna Lebsak-Kleimans opened the business session by speaking about the latest fashion trends on the Russian market.
Independent Media Special Projects Department Director Ksenia Moiseeva spoke about effective advertising integrations that the media holding uses on its platforms.
After that, Independent Media held a custom panel discussion titled Efficiency 2.0 in the format of a public talk.
E+ Awards competition head Daria Ryzhova delivered the closing remarks for the business part of the event.
Independent Media on : be the first to know
