A project of The VOICE and LOOKY is under consideration in the Big Fish competition for the best Russian advertising.
In honor of the Head Honchos Award by The VOICE, the Looky social network launched the Retro neurofilter: when the performers took the stage at the awards ceremony, their retro counterparts appeared on the big screens in the style of the Golden Age of Hollywood.
The project received coverage from such media outlets as Moscow 24, Friday!, Peopletalk, the Telegram channels Anti-glamour, The Tattling Queen, Overheard Celebrities, and others. In total, the project received more than 70 mentions in the media reaching some 40 million people.
Independent Media on