Best Way to Deal with Ad Blockers: Proper Content Presentation
The rush to use ad blockers has died down somewhat, but many Internet users still employ measures to avoid viewing ads. Independent Media always sides with its audience, so it worked with the Yandex team to develop a thoughtful and fair solution to the problem. Over the past year, the number of users employing ad blockers dropped by about 50%, from 24% to 5%-12%, depending on the project. IM achieved this result by complying fully with Better Ad Standards recommendations and by eliminating the use of annoying full-screen ads and auto-play video ads with sound.
Independent Media and Yandex currently redirect users of the , and sites who use AdBlock to «turbo» pages where the blocker cannot impair performance, analytics or monetization. The result is that IM is able to record and monetize most traffic correctly. The solution is currently undergoing testing for use with the media holding’s other projects.
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