Independent Media’s Primary Objective: Effective User Interaction

Starting in June 2021, Google’s algorithms have begun ranking Internet pages in terms of their convenience. As a result, Independent Media has made it a priority to fall within the «green zone» in such key indicators as loading speed, interactivity and visual stability – all of which provide an important advantage.  

IM has worked with the Google development team to optimize user interaction, significantly improving the user experience. Now –

  • sites load faster; 
  • users quickly access interactive elements;
  • content remains visually stable throughout the session.

Thanks to these measures, the media holding company’s platforms have become more attractive for advertising algorithms. 

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See also
Natalia Vesnina Spoke at the International Communication Forum Baltic Weekend
The Independent Media CEO explained how the media holding managed to retain all of its media assets after its licenses were revoked.
20 september 2022
Staffing Changes at Independent Media
Alla Khechumova named Commercial Director of the media holding.
22 august 2022
New Appointment at Independent Media
The media holding named Anastasia Podolskaya Director of the Special Projects Department.
8 august 2022
Natalia Vesnina Took Grand Prize of Media Manager in Russia – 2022 Award
The honor was presented for the successful localization of Independent Media’s business.
15 july 2022