Independent Media’s Primary Objective: Effective User Interaction

Starting in June 2021, Google’s algorithms have begun ranking Internet pages in terms of their convenience. As a result, Independent Media has made it a priority to fall within the «green zone» in such key indicators as loading speed, interactivity and visual stability – all of which provide an important advantage.  

IM has worked with the Google development team to optimize user interaction, significantly improving the user experience. Now –

• sites load faster; 
• users quickly access interactive elements;
• content remains visually stable throughout the session.

Thanks to these measures, the media holding company’s platforms have become more attractive for advertising algorithms. 

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