Cosmopolitan Beauty Lifts Readers’ Spirits

The Rive Gauche store chain in St. Petersburg has launched a Cosmopolitan Beauty promotional campaign as part of the magazine’s fifth anniversary this year.

Cosmopolitan Beauty selected about 10 quotations on beauty from famous people. The quotes were printed on thousands of wobblers and hung on display in the more than 40 St. Petersburg stores owned by the chain. In this way, the magazine’s editors invite Rive Gauche customers and Cosmopolitan Beauty readers to think about the finer things in life and at the same time to lift their spirits in the ordinarily dreary autumn.

Here are examples of the quotations:

“There is no more difficult job than to try to look beautiful from eight in the morning until midnight.” - Brigitte Bardot

“There are no ugly women - only women who do not know they are beautiful.” - Vivien Leigh

“Nature gives you the face you have at 20; it is up to you to merit the face you have at 50.” - Coco Chanel

“The most beautiful makeup for a woman is passion. But cosmetics are easier to buy.” - Yves Saint Lauren

“There are no ugly women, only lazy ones.” - Helena Rubinstein

“Your hairdo influences how your day will go, and as a result, your life.” - Sophia Loren

“A woman who is firmly convinced of her own beauty can ultimately convince everybody else of it also.” - Sophia Loren