For Smart and Discerning

Pravila zhizni (The Rules of Life) is a new project by the Esquire team – for the smart and discriminating.

Magazine
Published since 2005
Monthly frequency
Site
Esquire.ru is a daily guide to the information field of a young man.
Brand News
The Rules of Life Collaborates in Support of New Issue
In honor of this release – devoted to hooligans – the publication launched three projects.
29 may 2025
Presentation of New Issue of The Rules of Life
The brand gathered friends in the fābula HQ gallery.
29 may 2025
The Rules of Life Invites You for a Walk
The brand teamed up with MTS and Content+ to create an interactive map of Moscow with uncommon routes.
29 may 2025
The Rules of Life in May: Hooligans
The issue marked a large-scale makeover of the publication under the leadership of Anton Belyaev, with a more compact format and a brighter.
26 may 2025