For Smart and Discerning

Pravila zhizni (The Rules of Life) is a new project by the Esquire team – for the smart and discriminating.

Magazine
Published since 2005
Monthly frequency
Site
Esquire.ru is a daily guide to the information field of a young man.
Brand News
The Rules of Life Presents Music-themed Issue
The brand marked the release with an intimate music event at Bistro Trompette.
29 december 2025
The Rules of Life Creates New Year’s Mail Project
The brand has introduced an imaginative holiday initiative in partnership with the Mandy’s Group restaurant chain.
29 december 2025
Pravila Zhizni Releases Issue Devoted to Music
The cover, drawn by Tim Bine features the lo-fi girl, the iconic character from one of the internet’s most popular music channels.
22 december 2025
The Rules of Life Announced the Winners of the Contemporaries Projects
An expert jury and readers selected the most significant creators and visionaries across various industries.
2 december 2025