Published since 2005
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Pravila zhizni (The Rules of Life) is a new project by the Esquire team – for the smart and discriminating.
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Esquire.ru is a daily guide to the information field of a young man.
Brand News
Pravilamag.ru Editor-in-Chief Erna Asatryan joined the jury of the national award.
19 january 2026
The brand marked the release with an intimate music event at Bistro Trompette.
29 december 2025
The brand has introduced an imaginative holiday initiative in partnership with the Mandy’s Group restaurant chain.
29 december 2025
The cover, drawn by Tim Bine features the lo-fi girl, the iconic character from one of the internet’s most popular music channels.
22 december 2025