Published since 2005
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Pravila zhizni (The Rules of Life) is a new project by the Esquire team – for the smart and discriminating.
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Esquire.ru is a daily guide to the information field of a young man.
Brand News
The Rules of Life Fashion Department Head Alexey Borodachev-Arkhipov made a guest appearance on the House of the Tiger program.
11 february 2026
The brand has partnered with VK Music on a new video project.
3 february 2026
The brand has partnered with Okko, an online cinema, for the project.
3 february 2026
Pravilamag.ru Editor-in-Chief Erna Asatryan joined the jury of the national award.
19 january 2026