Harper’s Bazaar magazine is conducting a large-scale advertising campaign for the Harper’s Bazaar Art spring-summer 2017 special edition that was released on April 25. The campaign runs from April 25 through May 7.
The campaign includes a rotation of commercials on Fashion TV and the World Fashion Channel, as well as on the Monte Carlo, Best FM, Jazz, and Relax FM radio stations. Ads also appear in the print editions of Cosmopolitan, Grazia, Esquire, Robb Report Russia, The Art Newspaper, and Hello. Banners run on the Cosmo.ru, Esquire.ru, Goodhouse.ru, Buro247.ru, Spletnik.ru, Afisha.ru, Style.rbc.ru, and Hellomagazine.ru websites, and announcements appear on online informational and lifestyle resources, as well as on social networks.
Priority displays have also been placed in hypermarkets and supermarkets, and the magazine is available to travelers at the S7 business lounge in Domodedovo Airport, Moscow.
The ad campaign is expected to reach 12 million people.
Harper’s Bazaar Art – a new look at fashionable art!