IRONLADY and The VOICE: Eat, Run, Love

The VOICE acted as media partner to a major women’s run, the 2022 IRONLADY SOCHI SIRIUS held in Sochi in October. 

After the event, the brand held a public talk on the role of sports in women’s lives. Guest speakers explained how important sports are to them, but that they don’t turn athletics into a cult: they still enjoy eating croissants, along with running, swimming, and dancing. 

 The IRONLADY run is part of the IRONSTAR sports festival. 

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