Esquire Launched Online Marathons on Instagram

The first Esquire House Party online marathon was held live on Instagram. The new format generated a strong response from subscribers: on the one hand, it revived the legendary house parties the magazine had conducted for many years, and on the other hand, it turned the Late Night Show — held in the On Air zone during the Esquire Weekend Festival — into a live event.

Participating for the first time were Echo Moscow Radio Editor-in-Chief Alexey Venediktov, actor Nikita Kukushkin, singer/songwriter Dmitry Malikov, musician Kirill Rikhter, stand-up comic Yevgeny Chebatkov, jewelry designer Mikhail Baryshnikov, dancer Ulyana Pylaeva, restaurateur Ilya Tyutenkov, singer and Zveri (Wild Animals) lead vocalist Roman Bilyk, and DJ Lyosha Mironov. The guest speakers discussed the situation in the world, shared their experiences and personal and professional plans, and performed for viewers. 

Esquire Editor-in-Chief Sergey Minaev, Creative Producer Dmitry Boldin, and Esquire.ru Chief Editor Anastasia Poletaeva hosted the broadcast. 

Esquire will hold the online marathons on a regular basis.