The Independent Media (IM) media company has invited its business partners to a Digital Breakfast at Mercury Space in Moscow on March 22. Independent Media managers and guest industry experts will speak to the approximately 300 representatives of the largest advertisers and leading advertising agencies expected to attend.
Confirming its status as a trendsetter in the Russian glossy market, IM is transforming its digital platforms. Market-leading resources offer readers and advertisers not only content, but also services spanning practically every aspect of life. Guests will learn about the new digital products’ initial successes, the projects IM plans to launch, and the original new solutions for advertisers already in place.
At the IM breakfast, IAB Russia will present its study “New standards in digital for media companies” and panel discussion participants will examine cooperation between traditional media and technology companies. Panel participants will include representatives of the Bonus Club cash back service, the Sarafan (Word of Mouth) recommendation system, and other market participants.