The Custom Publishing department of the Sanoma Independent Media publishing house presents Active Age, a glossy women’s magazine created for Activia. The publication targets an audience aged 35 to 40 years and older.

The publication uses the original and easily recognizable design elements found in the Activia brand logo and includes articles on improving your health and keeping a healthy lifestyle, unique recipes for wholesome and delicious dishes using Activia products, competitions with prizes from Activia, and practical tips gauged to the season in the areas of psychology, beauty and health. Professional experts and Russian celebrities share their observations.

Customer: OOO Danone Industry
Area: B2C
Type: magazine
Circulation: 250 000 copies
Distribution: Moscow and regions, supermarkets, Activia promo actions
Format: 145x209 mm
Volume: 16+4 pages