22 March 2010 / The Moscow Times

The Moscow Times in Color

Beginning in April 2010 The Moscow Times newspaper will become a full color publication. This important event in the newspapers 17-year history will attract additional readers, increase subscriber loyalty, enhance advertising possibilities and add an emotional element to the way its photos are perceived.

The event will be promoted with an advertising campaign in the print and electronic versions of The Moscow Times newspaper, in other print media and on the Internet. A photo exhibit timed to coincide with the event will be a unique continuation of the campaign. The best journalistic photos taken by The Moscow Times photographers will be on display at the Kofemania café on Bolshaya Nikitskaya street.

Programs promoting loyalty were also developed with the goal of encouraging existing readers and attracting new ones. New subscribers can take advantage of favorable subscription terms.

Lyudmila Nikitina – The Moscow Times Marketing Director
See also
The Moscow Times Honors Outstanding Achievements in 2015 Awards
The Moscow Times Honors Outstanding Achievements in 2015 Awards
Newspaper brings together Moscows business and cultural elite at gala night.
The Moscow Times Adopts New Format
The Moscow Times Adopts New Format
Newspaper goes weekly starting November 5.
The Moscow Times Presents Russia-Germany Supplement
The Moscow Times Presents Russia-Germany Supplement
Publication looks at mutual relations and developments over the past year.
The Moscow Times Russia-Singapore Supplement
The Moscow Times Russia-Singapore Supplement
Newspaper publishes insert to mark city-states 50th anniversary of independence.

   

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