22 March 2010

The Moscow Times in Color

Beginning in April 2010 The Moscow Times newspaper will become a full color publication. This important event in the newspapers 17-year history will attract additional readers, increase subscriber loyalty, enhance advertising possibilities and add an emotional element to the way its photos are perceived.

The event will be promoted with an advertising campaign in the print and electronic versions of The Moscow Times newspaper, in other print media and on the Internet. A photo exhibit timed to coincide with the event will be a unique continuation of the campaign. The best journalistic photos taken by The Moscow Times photographers will be on display at the Kofemania café on Bolshaya Nikitskaya street.

Programs promoting loyalty were also developed with the goal of encouraging existing readers and attracting new ones. New subscribers can take advantage of favorable subscription terms.

Lyudmila Nikitina – The Moscow Times Marketing Director
See also
Harpers Bazaar in June
Harpers Bazaar in June
Model Caroline Vreeland graces this months cover.
Independent Media Announces Personnel Changes
Popular Mechanics in June
Popular Mechanics in June
New issue features an interview with Kalashnikovs lead designer.
Cosmo.ru Recommends Film A Bigger Splash
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Magazine website organizes preview screening for business partners and advertisers.

   

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