27 September 2018 / Harper's Bazaar

Harpers Bazaar Invites Readers to Mikhail Larionov Exhibit

Harpers Bazaar magazine is serving as the media partner to the first large-scale retrospective of works by Mikhail Larionov. The exhibition will run at the New Tretyakov Gallery through January 20, 2019.

Mikhail Larionov is both a founder of the Russian avant-garde and its recognized leader. Larionov was endowed with a powerful artistic gift and talent as an experimenter, and from the very beginning of his career he produced works that had a huge impact on the formation and development of the new art of the 20th century. His art reflected the main areas of focus at the beginning of the century: cubism, primitivism, and futurism. Larionov stood at the source of abstract art in Russia. His signature version of non-representational painting, termed rayonism, became one of the early styles of abstractionism.

As media partner, Harpers Bazaar displayed its logo on all outdoor and print advertising for the exhibition. A mock-up of the cover for the October issue will be installed at the entrance to the exhibition hall. The magazines business partners were invited to attend a specially organized preview of the exhibition.
Svetlana Evstigneeva – Harpers Bazaar marketing director
Site: www.bazaar.ru  
See also
Harpers Bazaar Ad Campaign
Harpers Bazaar Ad Campaign
In support of June issue.
Harpers Bazaar in June
Harpers Bazaar in June
Issue released with a supplement for the young and daring.
Harpers Bazaar Served as Informational Partner to Da!Moscow Art Show
Harpers Bazaar Served as Informational Partner to Da!Moscow Art Show
Project combined main galleries and experimental formats in one platform.
Harpers Bazaar in May
Harpers Bazaar in May
On the cover Florence and the Machine lead singer Florence Welch.

   
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