27 September 2018 / Harper's Bazaar

Harpers Bazaar Invites Readers to Mikhail Larionov Exhibit

Harpers Bazaar magazine is serving as the media partner to the first large-scale retrospective of works by Mikhail Larionov. The exhibition will run at the New Tretyakov Gallery through January 20, 2019.

Mikhail Larionov is both a founder of the Russian avant-garde and its recognized leader. Larionov was endowed with a powerful artistic gift and talent as an experimenter, and from the very beginning of his career he produced works that had a huge impact on the formation and development of the new art of the 20th century. His art reflected the main areas of focus at the beginning of the century: cubism, primitivism, and futurism. Larionov stood at the source of abstract art in Russia. His signature version of non-representational painting, termed rayonism, became one of the early styles of abstractionism.

As media partner, Harpers Bazaar displayed its logo on all outdoor and print advertising for the exhibition. A mock-up of the cover for the October issue will be installed at the entrance to the exhibition hall. The magazines business partners were invited to attend a specially organized preview of the exhibition.
Svetlana Evstigneeva – Harpers Bazaar marketing director
Site: www.bazaar.ru  
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