06 July 2017 / Cosmopolitan

Joint project by Cosmopolitan and Starbucks

Cosmopolitan magazine held its Summer Cosmo-style promotional campaign in the Starbucks coffeehouse chain, choosing the best summer drinks: Vanilla Sweet Cream Cold Brew, Cold Craft Cappuccino, and Green Tea Frappucino. A special Cosmo sticker highlighted the items on the menu throughout the month.

Cosmopolitan and Starbucks also held a joint bachelorette party at the Starbucks Loft. Guests enjoyed tarts with strawberries and raspberries and the coffee chain hosted a beauty station where Hair Spot specialists provided hair styling and MAC beauticians applied makeup for guests.

The project was Starbucks first major partnership with a media brand in Russia. Bloggers also supported the campaign by urging their subscribers to share their most striking photos with the hashtag #StarbucksCosmo. Those submitting the best photos received gifts from Starbucks.

Daria Pankratova – Cosmopolitan group brand director
Site: www.cosmo.ru  
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