06 July 2017 / Cosmopolitan

Joint project by Cosmopolitan and Starbucks

Cosmopolitan magazine held its Summer Cosmo-style promotional campaign in the Starbucks coffeehouse chain, choosing the best summer drinks: Vanilla Sweet Cream Cold Brew, Cold Craft Cappuccino, and Green Tea Frappucino. A special Cosmo sticker highlighted the items on the menu throughout the month.

Cosmopolitan and Starbucks also held a joint bachelorette party at the Starbucks Loft. Guests enjoyed tarts with strawberries and raspberries and the coffee chain hosted a beauty station where Hair Spot specialists provided hair styling and MAC beauticians applied makeup for guests.

The project was Starbucks first major partnership with a media brand in Russia. Bloggers also supported the campaign by urging their subscribers to share their most striking photos with the hashtag #StarbucksCosmo. Those submitting the best photos received gifts from Starbucks.

Daria Pankratova – Cosmopolitan group brand director
Site: www.cosmo.ru  
See also
Ekaterina Velikina Wins Media Manager of Russia Award
Cosmopolitan in August
Cosmopolitan in August
Readers help compile new issue.
Cosmopolitan at Moscow State Universitys Career Day
Cosmopolitan at Moscow State Universitys Career Day
Chief editor Polina Sokhranova speaks about careers in glossy magazines.
Ekaterina Velikina Nominated for Media Manager of Russia Award
Ekaterina Velikina Nominated for Media Manager of Russia Award
Cosmo.ru editor recognized in Online Media category.

   
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