31 May 2017 / Esquire

Esquire Weekend Festival

The first Esquire Weekend festival, with support from the Insigma group of companies, took placein a loft space on Bolshoi Ordynsky Pereulok in Moscow. The magazine brought its friends, business partners, and readers together for the event. Moving from one themed interactive zone to another, guests were acquainted with each of the magazines main sections: The Rules of Life, Dialogues, Music, Masterpiece, and others.

In the Interview zone, guests spoke with editor-in-chief Sergei Minaev, and in the Dialogues zone they spoke with culture and media representatives, including Sergei Kapkov, Kirill Serebrennikov, Nikolai Uskov, and Sergei Evdokimov.

Director Talgat Batalov and the Sila Sveta creative studio organized the Rules of Life zone, where Moscow theater actors read out the best quotes from the iconic rubric of the magazine. In the Masterpiece zone, artist Dmitry Morozov presented the Electropollock robot that produces abstract paintings to music. Pianist and composer Kirill Rikhter, sound producer Anton Sevidov, and singer/DJ Ivan Dorn provided the musical entertainment.

The Hunger rubric was presented by Herve Kurt (Nobu), Vladimir Mukhin (White Rabbit Family), Timur Abuzyarov (Cevicheria), Maxim Livsi (Ferma Burger, Brisket BBQ), Vlada Lesnichenko (AQ Kitchen), and Ilya and Andrei Nitsenko (Prime Beef). At the festivals food market, Leveldva, Chicha, Bao+Bar, Huggis Pub & Kitchen, Fishop, Spanish Courtyard, Cheese Sommelier, and Injir restaurants presented their dishes.

About 3,000 people attended the Esquire Weekend event, including celebrities like Irina Gorbacheva, Pavel Artemyev, Ilya Bachurin, Dasha Malygina, Ilya Tyutenkov, Egor Piskunov, and Natalia Belonogova.

Anna Dokienko – Esquire brand director
Site: www.esquire.ru  
See also
Esquire in June
Esquire in June
This months cover story Moscow.
Esquire Weekend: How It Was
Esquire Weekend: How It Was
Magazines interactive festival brought together citys main trends.
Esquire in May
Esquire in May
Musicians Dolphin and Anton Belyayev Esquire Weekend headliners appear on the issues two covers.
Esquire in April
Esquire in April
Issue features Gary Oldman, perhaps the worlds most controversial actor.

   
Independent Mediaweb-editor@imedia.ruPhones: (495) 252 09 99Bolshoy Savvinsky Pereulok, 12/6, Moscow