11 May 2017 / Popular Mechanics

Popular Mechanics Launches Updated Website

Popular Mechanics magazine has launched an updated version of its website, Popmech.ru. After several months of work, the magazines team has made its website more convenient, modern, and informative.

Readers will find new sections and columns, as well as new types of materials in new formats. The site now includes a greater number of popular science videos, long-form articles, analyses and opinion pieces by famous scholars, engineers, and popular names in science and technology, as well as more automobile test drives, and gadget reviews. In short, it will have more of everything.

Popular Mechanics has also launched several contests to mark the launch. Contestants can compete for prizes by answering a set of questions, and can enter on the magazines portal or on Facebook and VKontakte.

The new site also makes it much easier to leave comments and join discussions, sort materials by tags, themes, or authors, and to search for interesting articles and learn something new about the world around us.

An advertising campaign will run from May 15 through May 31 in support of the launch. It includes commercials on the Science and My Planet TV channels, and on the Maximum, Our Radio, Rock FM, and Silver Rain radio stations. Banners and announcements also appear on the Esquire.ru, Hi-tech Mail.ru, Games Mail.ru, and Cars Mail.ru websites, as well as on the social network pages of the magazines business partners.

Galina Fedotova – Popular Mechanics marketing director
Site: www.popmech.ru  
See also
Domashny Ochag, Popular Mechanics Hold Ad Campaign
Domashny Ochag, Popular Mechanics Hold Ad Campaign
Joint promotion supports release of magazines November issues.
Popular Mechanics Publishes First Book
Popular Mechanics Publishes First Book
Book targets smart parents and their equally intelligent children.
Popular Mechanics in December
Popular Mechanics in December
In this issue the new Letovo school.
Popular Mechanics Throws Anniversary Party
Popular Mechanics Throws Anniversary Party
Magazine celebrates 15 years in Russia and 115 years in print.

   
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