IMHO to Sell Video Advertising on Independent Media Sites
The Independent Media (IM) publishing house has reached an agreement for long-term exclusive cooperation with IMHO, the largest vendor of media advertising on the Russian Internet. Beginning in April, IMHO will sell out-stream read-roll advertising on all IM Internet resources (desktop + mobile).
Tatiana Abramova, IM Director of Strategic Development:
“It was no accident that we chose IMHO for our partner: their long years of experience in digital advertising sales and their strong expertise in the video segment make us confident that this partnership will prove successful and mutually advantageous. We invested significant resources in creating tools for working with readership data in 2017. Now that enables us to offer media packages for various audience groups in both the mass market segment and the more difficult to reach luxury and premium segments.”
Maria Lapushkina, CEO of IMHO:
“I am very pleased that Independent Media has become our long-term exclusive partner. IM resources daily attract the attention of a wide range of active and educated readers with serious purchasing power. This loyal audience is very attentive to advertising, and displays a strong demand for video advertising in high quality content. I hope we can expand our cooperation in the near future.”
Independent Media digital projects enjoy a combined audience of more than 27 million users who view approximately 145 million pages per month. That audience grew by 45% in 2017. The high-quality editorial content appeals to everyone interested in the latest trends in fashion, culture, art, and science.