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New Issue of The VOICE: Alisa, We Found the Mielofon
The issue has two covers, both featuring actress Daria Vereshchagina.
16 april 2024
TechInsider at Best Cases Conference
The brand’s experts spoke about the Key to Success project in the newest iteration of the online conference for marketing, advertising and media specialists.
16 april 2024
The New VOICE SHOPPING: A Jumbo Issue about Trends
The issue features Lyusya Chebotina on the cover and asks: Where is the fashion world heading?
16 april 2024
Grazia Releases Special Issue: Don’t Make a Mistake
The issue contains four covers, each featuring rising star Maria Cage.
16 april 2024
RR in April: Eye-catching
In its traditional automotive issue, RR editors named the best cars of the year.
16 april 2024
The VOICE at Ural Russian Creative Week
Elizaveta Cheprasova, director of the brand’s fashion department, will moderate the session Hope for clothes: the search for Russian identity in fashion.
9 april 2024
Events
Independent Media Ecosystem
Online resources
IM is one of the largest content holdings in the country in terms of digital audience coverage. All IM sites have unique content; they operate on a single technological platform and have high advertising visibility indicators along with reliable fraud protection.
Social networks and instant messengers
IM brands have strong communities in all social networks, instant messengers and Telegram. Each segment has its own content grid, rubricator, wide range of editorial and advertising formats, multiple mechanisms for interacting with the audiences, and high degree of user involvement.
Glossy magazines
IM’s glossy portfolio is the largest on the market. It currently produces eight brands that cover almost the entire range of any modern reader’s lifestyle interests. The highest level of journalism and visuals, inspiration and motivation, technological add-ons and current trends are the principles with which the best glossy magazines in the country are created.
Events
The IM event team is the strongest on the market. High-profile awards, high society receptions, business conferences, client events, gala dinners, business clubs, celebrity parties, large-scale festivals, lectures and public talks are just a small part of the many formats IM brands employ.
Special projects
Each client of the holding has unique business objectives – and IM takes them on as its own. For each advertiser, the IM creative bureau finds the best solutions, creates unique opportunities for effective interaction with the audience of its brands, increases image metrics, and ensures a high level of conversion.
Videos and podcasts
Video and audio content is a top priority for IM and the holding is investing heavily in its development. Not only does it present a creative outlet, but it is also one more way to interact with the audience. IM platforms have it all: original talk shows, celebrity interviews, video life hacks, live broadcasts from their own events and fashion shows, and much more. An original content network, a wide variety of formats and a developed distribution system form the basis of the successful development of IM’s video and audio content.
White Label content
IM also offers clients ready-made solutions. Drawing on its team’s 30-years of experience and the holding’s more than 200 awards for the best market cases and content, IM’s White Label solutions free clients from the need to invest in the independent creation of content, technology and infrastructure.